THE NEW 2024 FORD F-150
A Built Ford Tough Truck that is Smart and Powerful to Conquer Life’s Challenges
If they start as better ideas, they stay better ideas,” reads the headline of a 1966 Ford print ad showcasing four inventions, including a dual-action tailgate – a forerunner of the modern-day truck tailgate that now features handles, steps and work surfaces.
That headline also works as a rallying cry for the F-Series® truck team, which for more than 75 years has delivered a lineup of tough, smart and capable trucks – the last 46 as the best-selling truck lineup in America1. F-Series is such a big business that revenue dwarfs many other large companies.
The latest Ford better idea: the new 2024 Ford F-150® truck. Available starting early 2024, the truck is designed to enhance the ability to tackle challenges with purposeful features and tech. It has Built Ford Tough® capability to handle tough pursuits. And it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.
With increased production of PowerBoost Hybrid for 2024, trims from XL through Platinum Plus, and off-road ready models like Tremor®, Raptor® and Raptor R, there’s an F-150 for almost every use case.
All that choice is important because F-150 is a leader in the following industries: construction, government, utility services, agriculture, landscaping, road and highway maintenance, emergency vehicles and mining.
The Power to Get Things Done
New standard engine
Popular, powerful, efficient 2.7-liter EcoBoost® now increases horsepower and torque on base offering
Power of Choice
Including a 2.7-liter EcoBoost, 3.5-liter EcoBoost, 3.5-liter PowerBoost, 3.5-liter High Output (F-150® Raptor®) 5.0-liter V8, 5.2-liter supercharged V8 (F-150® Raptor R®)
Horsepower and torque
Remain strong and optimized across the lineup
“Built Ford Tough is more than a motto; it’s our promise to always strive for more and never rest for F-150 owners. We see it as our duty to deliver what our customers want and need and what they never thought possible.”.
John Emmert, Ford Truck general manager
The F-150® pickup has always been about getting the job done in the smartest way possible. The new model is the most connected and the smartest F-150 engineered to date. It starts with 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System and Blind Spot Information System with Cross-Traffic Alert.
The 2024 model will help customers enhance their productivity in a variety of ways with advanced driver-assist features like Pro Trailer Backup Assist™ and Pro Trailer Hitch Assist™.
Customers have access to more available driver assist technology across all F-150 models and trim levels, including in-demand features like Ford BlueCruise and a 360-degree camera.
Available Exit Warning is designed to help alert occupants exiting the vehicle to approaching detected traffic from behind, including vehicles, pedestrians, and cyclists.