DEARBORN, Mich., July 26, 2013 – Ford Motor Company, the industry’s truck leader, and entertainment superstar Toby Keith will award a new Ford F-150 with EcoBoost® to one lucky winner in the Hammer Down Tour Sweepstakes.
The winner will be able to choose any 2014 model year Ford F-150 with EcoBoost that has an actual retail value of up to $50,000. This includes the luxurious Limited model, off-road-ready SVT Raptor or new Tremor sport truck. Before driving away, the winner and three friends will also receive backstage access before a concert and a private backstage barbecue with Keith himself.
The registration period is now open; consumers will have a chance to submit entries until March 31, 2014. No purchase is necessary to enter or win. Register at www.TobyKeith.com/Ford.
“We’re proud to work with Toby Keith and his Hammer Down Tour,” said Travis Calhoun, Ford brand content alliance manager. “But what’s really exciting is giving one lucky fan the experience to hang out backstage with Toby, and handing him or her the keys to a new Ford F-150.”
F-150 is part of the Ford F-Series lineup. Now in its 65th year, F-Series has been the best-selling truck in America for 36 consecutive years, the best-selling vehicle in America for 31 consecutive years, and the brand with the most trucks on the road with more than 250,000 miles, as certified by Polk.
The sweepstakes is in conjunction with Keith’s nationwide concert tour, Toby Keith Hammer Down Tour Presented by Ford F-Series. The tour began June 8 in Ozark, Ark., with stops in Chicago; Washington, D.C.; Philadelphia; at Sturgis Buffalo Chip in South Dakota and many others. Keith will be joined on the Hammer Down Tour by Kip Moore.
For more information on the Toby Keith Hammer Down Tour and a complete tour schedule, visit www.tobykeith.com.